I checked out the new Aldi in Vernon Hills a few times this week. It is close by and could turn out to be convenient, so I'm withholding judgment to some extent, but after waiting so long for it to open, I have to say, I was a bit disappointed initially. I think I like the Mundelein Aldi better. Based on the stock and the prices, the VH Aldi doesn't seem as interested in being competitive. I was sent a few coupons for $5 off a minimum $30 purchase, but I barely came up with $20 worth of purchases.
Now, this is not a complaint about the VH Aldi, but an Aldi gripe in general. One thing that caught my eye in the weekly flyer was St. Elmo's cocktail sauce for $5.99. St Elmo cocktail sauce, at Aldi, of all places? I've been wanting to try the blow-your-head-right-off hot horseradish in this cocktail sauce some day but don't have a trip to Indianapolis on the horizon, so I thought I'd buy a bottle. I had to ask an employee where to find it, though, because (a) for who knows what reason, it's in the refrigerated area (and not near any shrimp), not with the other condiments, and (b) the $5.99 price is for a 12-oz bottle, whereas the picture in the flyer is clearly that of the the fatter $19-oz bottle. The ad does say 12 oz; it's just the photo that's wrong. It's still at least a few dollars less than a $12-oz bottle online, and no other stores around here carry it, as far as I've seen. The photo of the wrong size product just seemed to me to hint at a feeling of Aldi not caring too much lately about being competitive on price. It's a feeling of suspecting purposeful deception passed off as carelessness (like, for example, when Walmart and Garden Fresh just takes the shelf price tags off of things they're hoping you'll buy without caring what they cost).This seems like a mistake to me, especially at the new store in Vernon Hills, which is literally across the street from a Mariano's and from the parking lot of which you can stand and see a Jewel and a Trader Joe's.
Another example at the VH Aldi: regular bananas (29 cents/lb) and organic bananas (58 cents/lb), placed not just right next to each other but rather in intermixed boxes, so that you have to be careful to check the color of the Chiquita stickers (yellow=regular, green=organic) on individual banana bunches to make sure you're picking up the ones you want at the price you want.
Oh, and the parking lot is shoehorned into too tight a tight space and is a pain to use. When I've pulled in there's always been some car blocking the entrance and not moving for no immediately apparent reason---until I saw that that car was waiting for some other car to execute some slow, careful three-point maneuver in order to get out of a parking space and leave. I might just park at Menard's or Chase Bank in the future. To be fair, the parking lot at the Mundelein Aldi has a different geometry but is nearly as annoying.
"Your swimming suit matches your eyes, you hold your nose before diving, loving you has made me bananas!"