I had very much been looking forward to Kaufman's re-opening, and went in there early last Sunday (around 8:30) for bagels, lox, and lunchmeats. It was already busy at that time -- there were nigh on 40 of us in there, and we were all SO HAPPY that Kaufman's was open again. There was a distinct vibrancy of the crowd milling around browsing all of the new options and then engaging in our old/new routine of ordering bagels, fish, and meat.
The layout is extremely different from the former one. The renovated interior space is a generic large open box -- favored these days to provide flexibility for easy internal reconfiguration of casework and equipment. The black walls and ceiling feel a bit flat and impersonal, but this is of small matter as the essence of the place -- the deli-ness -- comes from the large standing cases for bakery, meat, fish, and dry goods. Plus they have maintained the three large pickle barrels, and have added a wall of large reach-in fridges and freezers for dairy goods, soups, etc., along with a few tables so that it is now possible to eat inside the deli.
The bakery options seem substantially expanded. I found the bagels better than the ones they had previously -- slightly lighter and more airy but with the same essential flavor. There is now a larger variety of sweet bakery items -- cookies, rugalach, cakes, etc. I guess this is the result of the connection to the Imperial Bakery that caused some confusion in the signage? (From the north, the most obvious exterior sign is a neon for Imperial Bakery, while the larger Kaufman's sign is on the west side of the building). There are also breads and other things that I didn't explore.
The selection of cold cuts and fish is similar to the prior operation, and certainly provides a good version of every one of the classic staples. Again I found the quality actually a bit better than their prior offerings. Perhaps my feelings of this were influenced by nostalgia and six months of anticipation, but I don't think that's the case -- my palate is good and I actually found the fish fresher and tastier. It'd be interesting to know if they have moved up to higher-quality suppliers and/or tweaked recipes, or perhaps it was because all of the products are even fresher than normal because of the recent re-opening. In the deli selection, they also provide a range of sides and salads, most (or all?) made on-site. Try the whitefish salad if you haven't already. It is relatively inexpensive, provides an essential fish flavor with smoky overtones mellowed by creaminess, and is a nice alternative to lox and cream cheese.
There are some inefficiencies in the new operation that will hopefully get worked out over time. The staff of around a half-dozen in the deli were a bit overwhelmed by the crowd, and made things more difficult for themselves by not strictly following the ticket numbering system. Each deli person seemed to use their own system in trying to identify the right person to serve. Also the counter is very long now and they had a hard time keeping track of the customer they were helping and getting all of the resulting tasty products together for check out. They are also trying to have the deli staff also help customers with bagels, but you should not attempt that. I took a number for the deli, got my bagels at the bagel counter and cream cheese (house-made!) from the dairy case and half-cured pickles from the pickle barrel, browsed the dry goods, and then still had 10 minutes before I could get my lox and pastrami. Finally the dry goods racks and cashier stations are too close to the deli counter, so the milling crowd was continuously backing into the check-out line. Nonetheless, these were all relatively minor issues and the crowd -- again being SO HAPPY that Kaufman's is back -- rearranged ourselves as needed with good grace and humor to accommodate the slight back-of-house confusion and make sure the acquisition of uber-tasty fresh deli food progressed in a continuous if slightly chaotic fashion.
Overall -- Kaufman's is back better than before! I hope the community will support it. It really should be a staple option for everyone on the North Shore who enjoys this type of food.