Count me among Costco fans. Started going for ribs, but have gradually expanded my explorations. Wine and alcohol caught me next, then produce, and now I wander around and buy most everything (except most of the prepared/frozen foods) at different times. Around Christmas, the Bride joked they should set up a cot for me there so I could just stay. Bought all the business gifts there, plus a couple of big TVs (acting as a buying service for friends) and more.
I do have one data point on Costco's pricing and philosophy. I do not think Costco tends to try to have the cheapest stuff, but rather good quality stuff at a very small markup. In general, you can almost always find stuff on sale at lower prices (called loss leaders, yes?), but one would have to drive around a lot. Recently I read an article about Costco's business model, and it went something like this (the numbers are from my memory and are surely not accurate, but they convey the message about how the company works):
They sell $4 billion of stuff, at a net profit of about $200,000.
They sell $500,000 of memberships, at a net profit of $400,000.
So the idea is not to sell more products and make more money on them, but to offer attractive products at attractive prices that will get people to become and stay members.
I have, however, recently become a bit disenchanted with some of their produce. I bought some french cut green beans, and found they tasted a little funny, I assume this is from whatever they use to wash and treat them. Then I began tracking how long Costco produce lasts in the refrigerator - and some of this stuff seems to last forever. Not sure how it is being treated, but it worries me a bit.
But I do think the Kirkland brand stuff is generally very good, and a great deal, and I confess that to my offspring's dismay, I am finding Costco to be a great clothing store. They sneer at the thought.
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Feeling (south) loopy