Of all of the beers Three Floyds produces, the most anticipated is their Dark Lord Stout (a Russian Imperial Stout). In recent years, the day that this beer is released for sale has become a day-long event, with bbq, bands and beer. Curious about the beer, and a huge fan of FFF, in general, I attended Dark Lord Day 2008. Some pointers for anyone considering attending next year:
1. Show up earlier than you think you need to -- I showed up at 10am, and didn't leave until 2:30pm. And I was lucky; anyone showing up past 11am was not able to get the Dark Lord Stout. There must have been 1000+ people there (yes, that's more than one thousand, all converging just to buy a specific beer). The earliest I heard about were people who showed up at 7:30am, though they had made their purchases by 11:30am. That being said, though, I didn't see any terribly obnoxious drunks, and everyone was pretty friendly and positive (at the beginning, anyway, but as the day wore on...). And while the morning started chilly, it turned out to be a gorgeous day, perfect for lounging around and drinking beer.
2. Bring lots of beer/food/water -- Beer sales don't start until 11am in Indiana, and the food didn't get served until past 12:30pm. If there's an open container law in Munster, the cops present at DLD didn't seem to care. Lots of people were sharing/trading, and it was a great chance to try beers from across the country. Keep in mind, too, that while the pub is selling beer (highlights included a Vanilla Bean Dark Lord Stout, barrel-aged Black Sun Stout and a barrel-aged Dark Lord Stout from the 2007 batch), there's a line, and it moves slowly. There were a couple of other beer stations -- one had drafts from Flossmoor Station, Piece, Two Bros, and Surly -- but there were lines there, too.
3. Bring plenty of cash -- everything at DLD was cash-only. A guy in front of me didn't realize this until we were roughly 20 minutes from actually being able to buy the Dark Lord Stout and promptly found himself SOL. If he had known beforehand, there would have been *plenty* of time to find an ATM. In addition to the Dark Lord Stout, all of FFF products were on sale, too, including a non-advertised special collaboration wheat wine with Mikkeller (haven't tried it yet, but I'm looking forward to it).
4. Get ready for lines -- like I said, there was a line for everything. For example, if you think you're going to need to use the restroom, plan for a 20 min. wait at the porta-johns (and bring sanitzier -- they were looking
foul by mid-afternoon).
All of this being said, I was glad I went (despite an awful sunburn -- I had forgotten, considering this past winter, what sunlight feels like, and how it can burn your skin). I'm already inclined to go next year, too, even if the crowd increases exponentially from year to year, and I'm not sure what, if anything, FFF can do to improve the overall experience. Really, the best way to enjoy DLD, I think, is to go and give up any hope of actually buying the Dark Lord Stout. Instead, go for the music, food, beer, etc.