Hip and fashionable: Bev Art Brewer & Winemaker Supply??

Last year a handful of us visited the Bev Art Brewer & Winemaker Supply store while on the Westernathon. Never would have imagined that creating your own vintage could be seen as a hip and fashionable alternative to grabbing a few bottles of wine from Sam's... That is until I read this excerpt from Daily Candy.

http://www.dailycandy.com/article.jsp;jsessionid=08D2752A33101C6DE195DE34F305D0FC?ArticleId=21747&city=5