Its no joke. A Canadian company paid nearly $50/lb at the Cup of Excellence auction for a Brazilian coffee - smashing the previous record set by a Japanese company.
The Globe and Mail wrote:It was awarded a record 95.85 per cent by an international jury, which chose it in November from among 553 entries after several rounds and weeks of tasting.
The international jury variously described Mr. Pereira's coffee as "sensual, juicy and elegant" and tasting of "fat peaches, tangerine and pineapple."
The auction price was about 48 times higher than that paid for export-grade Brazilian green coffee, of which about 22.5 million bags were shipped last year. Exports of specialty coffee were less than one million bags.
For full text of the article, go
here.
Caffe Artigiano's Website
Caffe Artigiano Barista Blog (with interesting details about the Clover machine
CONNOISSEUR, n. A specialist who knows everything about something and nothing about anything else.
-Ambrose Bierce, The Devil's Dictionary
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