I have been thinking about my first, unforgetable visit to Sams Wine and Liquor at their original location in 1982. We parked under the ell tracks just East of the store in total darkness. Our friends, from St. Louis, were more than slightly frightened.
We walked West past some seedy storefronts and entered the store. There were lots of liquor bottles and a neighborhood customer was purchasing a half-pint of their finest and tucking it into his topcoat. The store was empty and a cardboard sign alerted us to the WINE DEPARTMENT with a downward facing arrow. It was obvious that the street level store included many wines but most of these had a 20% alcohol content.
We walked past the wooden checkout counter with the large display of half pints ready to be inserted into brown paper bags. At the entrance to the WINE DEPARTMENT, there was a long metal wheel conveyor ramp which ran down the stairs to the WINE DEPARTMENT. The stairwell was narrow due to the conveyor ramp which had some whole cases of wine at the bottom.
The WINE DEPARTMENT was a catacomb of small cellar rooms that must have extended past the boundaries of the wino emporium on the first floor. Each room was dedicated to one genre of offerings. While the rooms were not labeled, each stack of cases was topped with a paperboard sign denoting the provenance of the wine.
There was a roomful of French Burgandy, a roomful of Bordeaux, a room of California whites, a room of Italy, Spain, Germany, New World. It was heaven and the prices matched the decor - PERFECTLY!
Our friends did not appropriately understand Sam's cleaning crew which worked each room's corners as we perused the fine wines. These cockroaches were kind enough to let us search the cases without interfering.
We carried our wonderful catches (at prices 30% less than expected) to the street level checkout. The staff was sparse, well informed, helpful and sold wonderful wines at bargain prices. We carried the wine to the darkness under the ell tracks and drove off toward a high-end Northern Italian restaurant.
ALAS, WE WERE STOPPED BY A CHICAGO POLICE OFFICER WITH HIS WHOOPERS AT FULL SONG! He announced through his LOUD-speaker, "Mr. Granzeau, are you lost?" We pulled over and he explained that we were in an undesirable neighborhood for a resident of Springfield, IL. (High tech police equipment at its best.)
We explained our visit and stole off into the night. I have visited Sam's dozens of times since that first time in 1982. As you can guess, they moved to their fancy quarters in the mid-1980's. I always find something wonderful, mostly wines but also calvados, limoncello, framboise, rainwater maderia, pastis, an wonderful Italian and Spanish wines.
Where are the Rosen's today?