Having two small boys I find myself often looking at Whole Foods for slightly more healthy versions of the junk I ate as a child. Here are two that I was genuinely impressed by. I make no claims as to the actual nutritional value of these products, but they taste good-- better, in fact, than the real fake thing.
Barbara's Cheese Puffs are what Cheetos ought to be-- they have a pale orange color that doesn't dye your fingers the color of a Halloween pumpkin, and a lighter, less greasy flavor that doesn't leave them laying at the bottom of your stomach like Cheez-Krete.
Whole Foods Organic Rainbow Rings are simply known to my boys as "Froot Loops." I like to think that if they actually tried Froot Loops, though, they'd be disappointed that they lacked the tart real fruitiness of this product, which are tasty enough that I munched a couple of handfuls late last night.