I go back a long way with Burt's, and Burt. Gulliver's, Il Forno. Then at Pequod in Morton Grove, a joint that us Skokie-ite high school kids revered because you could sneak beer in there, it was probably about 1974 that Burt threw us out after my friend Ira took his shoes off and wouldn't put them back on. He promptly kicked our butts out the door, and then threw Ira's shoes out after us. A very young Buddy Roadhouse was Burt's waiter about that time and would hold his nose when serving an anchovy pizza.
Then a few years later, Burt & Sharon are my neighbors. Sharon & my wife worked together. Their then-teenage daughters babysat for our girls. I was an eyewitness to the split from Pequod, the opening of Starback (as it was then called) and the non-compete with Pequod for a number of years. I taste-tested his sausage, the source of which he guarded like Fort Knox.
But he finally prevailed, changed the name to Burt's, slowly built up a clientele, then the Saveur article hit, and boom--instant stardom, which I think Burt simultaneously craved & detested.
And here we are, with the legacy. The website looks pretty nice, and I'm excited to finally be able to try Burt's 2.0. Count me in!