By now you've heard the story of Charlize Theron getting thrown out at Sushi Nozawa (a.k.a. the Sushi Nazi) in L.A. "She choice too much" was the quote I read. Apparently you can also get evicted for adding too much wasabi or dunking your eel, which already has a sauce on it, into your soy sauce. While this is an extreme example, I have seen similar instances of Japanese men who serve up a nice portion of attitude with their food.
It starts with the bento box; those immutable combinations of food, paired by the owner and not subject to substitutions. If you want the broiled salmon, you must also get the shrimp tempura, but if you get the teriyaki chicken then, and only then, can you have a California roll.
I ate lunch at Shiroi Hana, 3242 N Clark St. in Chicago, where they have a separate 'Happy Hour' menu which is only served from 12-1 and 5-6. It's their regular sushi a la carte at better prices: $2.20 for rolls and $1.20 for sushi pieces. Their seemingly minor stipulation is that you can only order once. Anxiety hit me as I recalled choosing a cell phone plan for the next two years of my life. I really can't find any justification for them doing this; if I really like something or am hungry for something different, why can't I just order more?
An increasingly popular outlet for sushi with freedom to choose in Japan is the conveyor belt. Sushi is freshly made in back by sushi chefs who place the sushi on small plates which ride around on a conveyor belt for customers to pick up at will. This has been liberating for many who like choosing each piece of sushi, what and when they want to eat. However each piece of freedom comes at a price; here there is no sushi chef to offer recommendations. The societal implication is clear: if you want the freedom to pick the wrong thing, daddy won't be there to help you.
Flashback to New York, 1992. Four of us ate at an all-you-can-eat sushi restaurant. Their stipulations were that 1) sushi comes in trays of 12 pieces, and 2) if you order sushi and do not finish it, you will be charged the full price per piece for each piece of sushi not eaten. It happened to us; we came to the end of the meal, and there was another tray of fish left on the table. Not wanting to pay for food we didn't eat, we made the strategic decision to allocate 3 pieces for each for us to destroy, hide, consume, or otherwise clear from the plate. The tactic was to eat the fish off of the sushi and to press the rice into the bottom of the soy sauce dish and then submerge the evidence in soy sauce. It worked, score one for the little guy.
I've also been given the lecture both here and in Japan about the proper etiquette for eating sushi: start with the simpler pieces, then the more complicated ones, egg at the end. Put a little wasabi onto the fish, hold the piece on the side with the chopsticks, dip only the side of the fish into the soy sauce, being careful not too touch the rice with the soy sauce. In all of this instruction there is nothing about getting a better taste from the sushi, only that you should do this because we tell you to. And what they tell you to do will be more complicated to make sure you know who is in control, and who is your daddy with the sushi knife.